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46 Journey Maps

Calendar & Appointments

Orient & Prepare (Start of Shift)

Get a clear picture of the day before clients arrive.

Front DeskManager

Calendar & Appointments

Fill the Schedule (Active Booking)

Convert available time into booked appointments — filling gaps and responding to walk-ins or calls.

Front DeskManager

Calendar & Appointments

Monitor & Triage (During the Day)

Stay on top of real-time changes — arrivals, late clients, status changes — without losing flow.

Front DeskManager

Calendar & Appointments

Adjust & Reschedule (Mid-Day Changes)

Handle last-minute changes — reschedules, staff reassignments, cancellations — without disrupting the rest of the day.

Front DeskManager

Calendar & Appointments

Checkout & Close (End of Each Appointment)

Complete the appointment cleanly — check out the client, process payment, capture any notes.

Front DeskManager

Calendar & Appointments

Review & Reflect (End of Shift / Ongoing)

Understand how the day went, review client feedback, and identify patterns.

Front DeskManager

Client Profile

Pre-Appointment Prep

A client is due in 10 minutes and the staff member wants to get up to speed

Front DeskProvider

Client Profile

New Client Onboarding

A walk-in or phone enquiry becomes a new client who needs a profile created

Front Desk

Client Profile

Scheduling from the Profile

An existing client wants to book, reschedule, or rebook a past appointment

Front Desk

Client Profile

Resolving a Billing or Financial Query

A client is confused about a charge, wants to use a voucher, or is asking about their membership

Front DeskManager

Client Profile

Post-Visit Clinical Documentation

Immediately after completing a service, provider updates the client's clinical record

Provider

Clients

Finding and Opening a Client Record

Staff needs to quickly pull up a client's record in response to a call or walk-in

Front DeskManager

Clients

Building a Targeted Client Segment

Preparing a campaign targeting clients who haven't visited in 90 days and have an active membership

MarketerManager

Clients

Cleaning Up Duplicate Client Records

Two records exist for the same client after an import or manual creation

ManagerAccountant

Front Desk

Opening the Shift

Staff member arrives and needs to get oriented before the first client

Front Desk

Front Desk

Managing a Walk-In

A client walks in without a booking and wants to be seen

Front Desk

Front Desk

Moving a Client Through the Workflow

A client arrives, is served, and is checked out — all managed from the front desk board

Front Desk

Front Desk

Handling a Busy Peak Period

Mid-morning rush — multiple arrivals, a walk-in, a late client, and a reschedule all happening simultaneously

Front Desk

Manage Business

Onboarding the Business

A new business is configuring Boulevard for the first time

OwnerAccountant

Manage Business

Investigating an Incident via the Audit Log

A client reports an unexpected change to their appointment or order — management needs to find out who made the change and when

OwnerManager

Manage Business

Setting Up a New Staff Role and Permission Group

Hiring a new front desk coordinator who needs specific but limited access

OwnerAccountant

Manage Location

Onboarding a New Location

A new location is opening and needs to be configured before going live

OwnerManager

Manage Location

Onboarding a New Staff Member

A new provider is joining the team and needs to be set up and bookable

ManagerOwner

Manage Location

Managing Inventory After a Delivery

A product shipment has arrived and inventory needs to be updated

ManagerOwner

Marketing

Sending a One-Time SMS Blast

Promoting a limited-time offer to lapsed clients via SMS

MarketerManager

Marketing

Setting Up an Automated Campaign

Setting up a birthday campaign for the first time

ManagerOwner

Marketing

Reviewing Marketing Performance

End of month review — evaluating whether marketing campaigns are driving bookings

OwnerManager

Messages (Inbox)

Responding to Inbound Messages

Client has sent a message and staff needs to read and respond

Front Desk

Messages (Inbox)

Proactively Reaching Out to a Client

Staff wants to contact a client about a booking, availability, or follow-up

Front Desk

Messages (Inbox)

Managing a High-Volume Inbox at Peak Time

Saturday morning — multiple client messages arriving at once, some routine, some urgent

Front DeskMarketer

Online Bookings

Reviewing Pending Booking Requests

The business requires manual approval for all online bookings — notifications arrive and the manager needs to review and act on each request

Front DeskOwner

Online Bookings

Configuring Online Booking Settings for the First Time

A new location is being set up — the owner needs to configure how online booking works before going live

OwnerManager

Online Bookings

Embedding the Booking Widget on the Website

The business wants to allow clients to book directly from their website using an embedded overlay

OwnerMarketer

Reports

Daily Performance Check

Morning review to understand yesterday's and this week's business health

OwnerManager

Reports

Running and Exporting an Operational Report

End of month — needs staff commission report and payment summary for payroll

Manager

Reports

Building and Saving a Personal Report View

Needs a custom view of a report they use weekly, with specific columns and filters

ManagerAccountant

Sales

Processing a Checkout

A client's service is complete and needs to be checked out

Front Desk

Sales

Handling a Refund Request

A client requests a refund for a service or product

Front DeskManager

Sales

Closing the Cash Drawer at End of Shift

End of shift — staff must count the drawer and reconcile cash

Front DeskManager

Sales

Investigating a Billing Dispute

A client or card company disputes a charge

ManagerFront Desk

Timecards

End-of-Week Timecard Review

It's Friday afternoon — the manager reviews all timecards before running payroll

ManagerOwner

Timecards

Handling a Missing Clock-Out

A staff member forgot to clock out two days ago — the timecard is showing as incomplete and hours are inflated

Manager

Timecards

Investigating Overtime

Payroll comes back higher than expected — investigating which staff members exceeded overtime thresholds

OwnerManager

Waitlist

Adding a Client After a Fully-Booked Call

A client calls requesting an appointment — no slots are available in their preferred window — they agree to be added to the waitlist

Front Desk

Waitlist

Filling a Cancelled Slot from the Waitlist

A client cancels a 2pm slot — the front desk checks the waitlist to fill it

Front DeskManager

Waitlist

Managing a Long Waitlist During Peak Season

Summer rush — the waitlist has grown to 30+ entries and needs active management to keep it current

Manager